Digital marketing for growth-focused fertility clinics.
Fertility clinics willing to invest in online marketing are poised for growth. Potential patients are now turning to digital channels to inquire about a fertility clinic or IVF practice online.
Although most healthcare facilities used to thrive on referrals and word-of-mouth marketing, it is no longer the case.
This is because even if a patient gets a referral from someone else, they would most certainly look up that particular practice online. If they don’t find you online or do not get any convincing content about you in their search, you will most likely lose out on a potential client. Because of this, investing in digital marketing for your fertility clinic is crucial.
While getting started with fertility clinic digital marketing seems straightforward, it is not easy. This is a complex healthcare industry that requires a deep understanding of fertility treatment and the patient journey. Moreover, you also have to be well aware of the regulations that define how to market fertility clinics.
Omnicore is an award-winning healthcare digital marketing agency with years of experience and the right skill set to boost the growth of your fertility clinic.
We’ve achieved a 533% uplift in relevant organic traffic since the start of the campaign.
When creating digital marketing strategies for fertility clinics, you have to understand what it means to offer clarity and being thorough when promoting your practice. There’s a fine line between these two that most marketers may fail to notice.
For instance, if you err on being thorough, you may confuse or even chase away potential clients. However, if you err on the clarity side, you risk being held accountable should anything go against the plan.
Fertility digital marketing is not about pushing a product or service to your target audience. It is about pulling them with high-quality, valuable, and compliant content.
You ought to provide value to your audience. In turn, you come out as an authority and reliable figure, which eventually translates into more clients for your practice.
So, how do you create and implement a digital marketing strategy that works for your fertility clinic? Simple. You hire an experienced fertility marketing agency, like Omnicore.
Fertility clinic digital marketing requires a unique, sensitive approach. You can spend most of your resources on digital marketing, but unless you strive to connect with your clients on a personal level and secure their trust, you may not get any meaningful results.
At Omnicore, we understand how fertility can be a sensitive subject, and we can help you with the right techniques to prove your brand’s credibility.
We position your practice as reliable, and instead of pushing your services to the clients, we create an environment to pull them to you naturally.
In most cases, even before scheduling an appointment with you, patients seeking the services of a fertility clinic often take time to research. You need to take advantage of this and provide value to your clients at each stage of their path to treatment.
A comprehensive understanding of a prospective patient’s mindset allows you to provide value, answer most of their questions, and, in turn, appear more trustworthy to them.
Understanding the needs of your potential patients at each stage of their journey is crucial to the success of your marketing efforts.
At Omnicore, we have spent years mastering healthcare clients, and we understand what your potential patients are searching for online at every stage of their treatment journey.
We can help you run targeted campaigns and position your brand as the go-to solution to all their concerns.
Be the answer to your patient’s questions.
When searching for the best fertility clinic near them, most people usually turn to Google or other popular search engines to find a suitable answer.
According to research, most people barely go beyond the first page of Google when looking for solutions. This means that results shown on the first page, especially within the top five, get more clicks.
If many people get to find your business from Google search results, you get website traffic and, eventually, better brand awareness.
This way, you can convert such visitors into customers.
However, getting your content ranking on top of Google search results is not always easy. Besides knowing all your patients’ online search patterns, you also have to possess the right skill set to maneuver fertility clinic SEO.
You may not have the time or resources to handle all this, but we do. We understand fertility clinics inside out. We know what your patients are searching for online, and we can position you to be the answer to their questions.
Reach your ideal clients much faster.
Online fertility clinic advertising can get results much faster than other tactics, such as SEO.
You can market to more qualified leads through paid fertility practice search ads and direct them to your fertility practice. This is because this method only targets people actively searching for services you offer, using specific search terms online.
However, fertility clinic pay-per-click (PPC) advertising only works if done correctly. This means that regardless of the budget allocated, you may not get good results, as it all depends on how the campaign is executed.
We have extensive experience handling PPC for fertility clinics. We understand how your ideal patients think, and we can develop data-backed campaigns that ensure you get clicks from qualified leads.
Be where your customers are.
Social media is an essential marketing tool for fertility practices. You can use these platforms to build a strong leadership profile and engage with your existing and potential clients. We have vast experience assisting fertility clinics in creating a solid social presence and audience.
Our work is unique in that, instead of just focusing on growing your social media presence, we ensure that we only target potential customers or people genuinely interested in your content.
Through well-executed paid social media strategies for fertility clinics, we can use data to help you target qualified leads.
Use your most important sales tool.
You probably understand that having a website is your main sales tool, but are you using it correctly?
A fertility clinic website should offer value to visitors and answer all their questions, or at least tries to offer clarity on various issues. You need to properly highlight your services and bring out their benefits instead of simply pointing them out.
Whether you need a revamp of your fertility practice website or a completely new one, we can help you. We have vast experience handling websites for healthcare practices, and we understand what works best for them, from the design to the content used.
Regardless of your current growth stage, Omnicore can help you maximize the benefits you can reap from a well-developed fertility clinic website.
Three simple steps we follow to market your fertility clinic
In our initial meeting, we take time to understand your unique needs and goals for your fertility practice. You also understand how we work as we take you through our processes. This is also the perfect opportunity to discuss service terms.
Once we have an agreement and the scope of the work ready, our team drafts the initial steps we need to undertake to launch your campaigns. We involve you throughout the entire process before running any campaigns.
We involve you in the whole process. You get to see the progress of all running campaigns through regular reporting, which is presented to you by your account manager.
Omnicore is an award-winning healthcare marketing agency. We have spent many years mastering the healthcare industry, understanding the various techniques that work for different industries, and getting to know healthcare marketing regulations.
We have a deep understanding of fertility clinics, and we know exactly what your target audience seeks and wants. We can assist you in developing and implementing fertility clinic marketing strategies that can bring significant growth results.
We take charge of the entire marketing cycle for your fertility practice so that you can focus on your patients. Fertility clinic marketing can be quite complex. This is because you have to know what works and what doesn’t work, something which takes years of trial and error.
Moreover, you should be aware of the various restrictions regulating fertility field marketing, such as HIPAA. You don’t have to go through all that hassle, as we are here for all your digital marketing needs.
We are growth and numbers-focused. Everything we do is a well-calculated move not only to get you excellent results but also to ensure all allocated resources are well accounted for.
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Digital marketing is the ideal way to market a fertility clinic, as it creates awareness for new potential customers and keeps your current patients engaged. Your fertility clinic’s digital marketing strategy should include a website design, Search Engine Optimization (SEO), pay-per-click advertising, and social media marketing.
After choosing Omnicore to help with your digital marketing efforts, we first understand your business growth goals and unique needs. Once our strategists create a solid marketing strategy for your fertility clinic, we also involve you throughout the entire execution process through regular tracking and reporting.
There isn’t a standard marketing budget for fertility clinics. This is because each client is unique in their needs. To help you understand the average budget you should allocate to marketing your business, you should reach out to an experienced digital marketing agency for fertility clinics, like Omnicore.
We typically create your strategy after the discovery session. Your strategy is heavily affected by your competition, budget, timeline, and objectives.
No pressure. Hop on a free call with us to learn more.